Comprehension

Enterprise’s culture, its organizational and hierarchic structure, are capital factors for the success of a collaborative framework.

Similarly, a brand’s typology, its global strategy, expectations it triggers, and the category it belongs to, predetermine the framework to apply.

Just as one doesn’t start or join a conversation without understanding what it is about, setting up a « social » strategy starts with a deep understanding of existing strengths and weaknesses.

During this step, we propose:

2. Conversation